Stories of Hope (Part 3)

Neighborhood Entrepreneurship Lab

boosts small local businesses with grants, mentors:

 ‘Entrepreneurialism is the soul of American business’

By Darcel Rockette, Chicago Tribune, June 08, 2022

From interior design to sociology to three jobs at education nonprofits, Danielle Tubbs’ journey to baking took a bit of a circuitous path. The Miami transplant, now an East Garfield Park resident, is trying to make her passion for baking boldly flavored, Jamaican-inspired vegan, nut and soy-free cookies into a household name. Tubbs filed for an LLC and bought a domain name eight years ago for Tubby’s Taste Vegan Cookies.                                                                              

Danielle Tubbs of Tubby's Taste Vegan Cookies, at the Allies for Community Business' Neighborhood Entrepreneurship Lab celebration at The Hatchery in Chicago's East Garfield Park neighborhood on May 26, 2022. Tubbs was one of the award recipients at the event, receiving a grant worth $20,000 to grow her business. (Chris Sweda / Chicago Tribune)

“I believe in capitalism so strongly ... the way it’s been a cornerstone of the American experience, the small farmer, everything,” he said about why he created the endeavor with the Chicago Community Trust. “I felt very strongly that where we’ve missed as a country is we haven’t encouraged enough people that hadn’t come from more affluent backgrounds, particularly people who are Black, brown, Native Americans. I just felt that would strengthen the community so strongly.” To read more of this article, click on this link: Entrepreneurship lab seeks to increase small business owners of color ( To watch a 2 minute video of Danielle on Good Morning America, click on this link:

Elon Musk's brother celebrates opening of 10,000-square-foot 'smart' farm in Kenosha

TERRY FLORES Lee Newspapers, Aug 17, 2022

KENOSHA — Freshly grown basil in February. You read that right. Dill, parsley and cilantro, too. Don’t forget the mixed greens.

These and more were part of the celebration Tuesday at Square Roots’ largest and newest indoor urban “smart” farm located on the Gordon Foods Service campus at 10915 38th St., Kenosha.

Kimbal Musk, founder of Square Roots, second from left, Hans Hansen, regional general manager of Gordon Food Service, third from left, and Tobias Peggs, CEO of Square Roots, fourth from left, cut the ribbon as Squared Roots employees Nick Rodriguez, left, and Shelby Sanderson, right, hold the ribbon during a grand opening celebration at the new Square Roots facility on Tuesday, Aug. 16, 2022.

Photo SEAN KRAJACIC Kenosha News

While the 10,000-square-foot farm site where production takes place inside a two-story structure built with 20 repurposed shipping containers initiated operations in late January, officials had yet to formally introduce Square Roots. They did so with invitation-only festivities Tuesday amid sunny skies, an occasional cloud cover on an otherwise perfect 78-degree day. Dozens of guests mingled beneath a tent to enjoy refreshments and appetizers made with the harvested bounty “just a few feet away,” as the menu with the specials du jour proclaimed. To read more and see a 2 minute video about this step forward in local, healthy food production, click on this link: